Advertising: Do I have to use the term social work in my advertising? Can I use the term mental health therapist, counsellor or consultant depending on my practice?

All registered social workers who are working within the scope of social work practice must hold an active registration and must ensure clients know they are registered social workers. Clients should also know as part of the informed consent process of their right and ability to file a complaint with the ACSW.

If you are providing a service that commonly uses another descriptor, like mental health counselling or consulting, consider the following titling options:

Jiminy Cricket, RSW
Mental Health Therapist

OR

Jenny Cricket
Registered Social Worker
Addictions Counsellor

This displays both your professional designation and your role.